NEW YORK, November 2, 2021 / PRNewswire / – Forbes Travel Guide, the global expert in true five-star service, today announced the appointment of Evins Communications as the leading communications agency, effective immediately. The only independent, global rating system for hotels, restaurants and spas, Forbes Travel Guide has been recognized internationally for 63 years as the authority on luxury. Evins will lead major Forbes Travel Guide marketing communications campaigns, including promoting the Forbes Travel Guide 2022 star rating and the Forbes Travel Guide Luxury Summit.

“We are delighted to partner with Evins to support our future marketing efforts as we prepare to launch and pursue exciting new initiatives over the coming year,” said Philippe boyen, CEO of Forbes Travel Guide. “Evins first joined the Forbes Travel Guide family in 2020, and we are excited to expand our partnership as we enter a post-pandemic world and develop unique strategies that meet pent-up travel demand.”

Award-winning marketing communications and public relations firm, Evins will be responsible for communicating the vision and differentiation of Forbes Travel Guide through brand communication positioning, media relations and thought leadership platform. Evins’ appointment follows the agency’s recent rebranding and the debut of Evins PR +, a new business-driven PR model that uses insight-driven and achievement-driven marketing communications strategies. tangible and measurable business goals. Having a significant impact for clients by transforming data and market intelligence into actionable insights and strategic programming, Evins PR + encompasses a full range of integrated services in the specialized practice areas of the Brand Essence & Content Strategy agency. ; Food, wines and spirits; Health; Luxury living; and Travel and Hospitality.

“It is an honor and a privilege to work with such a distinguished brand in the travel and hospitality industry,” said Mathieu Evins, president of Evins Communications. “Forbes Travel Guide has long been a definitive authority on luxury hospitality, and now more than ever travelers and the industry need guidance as they return to navigating the travel world. happy to work with Filip and son and look forward to a beneficial and fruitful partnership with the Forbes Travel Guide brand. “

For more information on Forbes Travel Guide, please visit www.forbestravelguide.com.

About the Forbes Travel Guide
Forbes Travel Guide is the only independent, global rating system for luxury hotels, restaurants and spas. Launched as a Mobil Travel Guide in 1958, the company created the first five-star rating system in United States. Today, Forbes Travel Guide’s incognito inspectors scour the world, evaluating properties against 900 objective and rigorous standards. Forbes Travel Guide also supports the hospitality industry and other service-oriented businesses such as luxury residences, healthcare and private clubs with tailor-made training solutions, assessment services and the creation of personalized service standards. For more information, please visit partner.forbestravelguide.com.

About Evins Communications
Evins Communications is a leading marketing communications and public relations firm with specialized expertise designed to help clients achieve their business goals. The Agency, which encompasses four areas of practice; Travel & Hospitality, Health & Well-being, Food, Wines & Spirits and Premium Lifestyle; has made a significant contribution to the growth and development of many iconic and traditional brands and companies. Evins is well known for providing insightful business and strategic advice, as well as developing creative and innovative strategies and tactics to create compelling brand experiences that catalyze brand resonance and engagement. The agency’s ability to transform brand and business potential into brand and business performance, and its established track record of contributing to a client’s growth and success, is the foundation the longevity of its client partnerships, with an average duration of more than eight years and several over more than two decades. Since its founding in 1987, Evins has played an invaluable role in the development and growth of icons and innovators including American Express, Bergdorf Goodman, Chenot Palace Weggis, Colgin Cellars, CORE Club, Courvoisier Cognac, Departures Magazine, Double Cross Vodka, Exclusive Resorts, Glaceau Vitamin Water, Hotels & Resorts of Halekulani, Inspirato, Jet Linx Aviation, Leica Camera, LVMH Watch & Jewelry, Maker’s Mark, Marquis Jet / NETJETS, Neiman marcus, Park Hyatt, Preferred Hotels & Resorts, Rosewood Hotel & Resorts, Schaller & Weber, Swarovski, Tequila Plane, The Fifth Avenue Hotel, The Lanesborough, The Lowell, Trinchero, Uniworld Boutique River Cruise Collection, Wolford Hosiery, Valentino, Vera wang and Wheels Up, among many others. In 2021, Evins was named the official communications agency of Forbes Travel Guide, the global authority on luxury travel. For more information, please visit Evins on Instagram at @ evins.pr and on Facebook and Twitter at @EvinsPR.

SOURCE Forbes Travel Guide